Pfizer Australia in partnership with Robert Clark Creative.
Develop a conference name, theme and visual identity that could work across set designs, conference collateral and multi-media with the specific goal of building up and motivating the Pfizer Australia sales team.
Six Degrees, in partnership with the Pfizer and Robert Clark Creative teams, developed the "Change_Life" idea and visual styling for the conference that worked across set designs, powerpoint templates and an interactive multi-media presentation that opened with Alex Lloyd and his band.
A very successful event, and a positioning statement that was embraced by the sales team and used for a further 12 months.