LNP Brand Development

Client

Liberal National Party

Brief

To develop a brand and launch campaign for the newly merged Liberal and National Parties in Queensland.

What we did

With a limited time frame the team worked hard to developed a brand that represented the hope and vision that the newly formed party had for Queensland. The brand worked with traditional political party themes of ribbons and stars but delivered them in a fresh modern manner. The brand was further developed into a comprehensive style guide that could be implemented through a state wide election campaign.

Launch Advertising

Working with in-house resources as well as an external camera crew, we scripted, directed, produced and delivered a powerfully positive campaign on an extremely tight budget and in record time.