Can Do Qld

Client

Liberal National Party

Brief

To develop a campaign concept for the 2012 election campaign and produce a campaign style guide that covers everything from web to print, signage and mechandise.

What we did

The party’s leader, Campbell Newman, built his campaigning career around the ‘Can Do’ strap line so it made sense to integrate this into the broader campaign communication. As such we developed the ‘Can Do Qld’ badge and rolled it out across a comprehensive corporate style guide with templates for the party’s in-house team to run with.