Caloundra Music Festival

Client

Sunshine Coast Council

Brief

We’ve been working with the Caloundra Music Festival since day one and the brief has always been the same: to build an event brand based around the ‘sun, surf and soul’ idea, make it family friendly and to make sure it competes on the national stage for bands and patrons.

What we did

Working with the CMF team each year we develop a festival poster and then build the website theme, festival marketing, on-site signage, advertising, merchandise and festival program around it. The pressure is always on with line-up changes, new sponsors and last minute ads to do, but event marketing is what we love best.

Outcome

The festival has grown each year attracting bigger audiences, and even bigger acts.