Positive Alternative TVC Campaign

CLIENT

LNP (Liberal National Party)

BRIEF

Create an emotive TVC campaign that positions the newly formed LNP as the right choice on election day.

WHAT WE DID

In an effort to target the wide variety of marketplaces and media areas in Queensland, we developed a TVC template that could be rolled out quickly and effectively across all of Queensland. This template utalised a series of key messages and footage and allowed us to insert regionalised footage and issues as necessary.

OUTCOME

This positive series of TVCs launched the election campaign on an upbeat note and provided a great platform from which to build on throughout the 4 week campaign.

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