LNP Launch TV Campaign

CLIENT

LNP (Liberal National Party)

Brief

Create a low budget TVC campaign to launch the newly formed LNP, and the new brand. Target both urban and regional Queensland.

What we did

In partnership with the LNP we hit the road in order to capture a cross section of imagery and people from different parts of Queensland. This emotive imagery was then cut together with an original soundtrack commissioned by Six Degrees with a script aimed at positioning the party as a new, positive alternative to the existing Labor Government. In order to cover the two demographics two TVCs were produced with different emphasis.

Outcome

The two TVCs not only launched the LNP, but also what was called in the national press "the best conservative Campaign since 1985".

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