Caloundra Music Festival 2007
CLIENT
Sunshine Coast Regional Council
BRIEF
Develop an event brand and marketing material for the first Caloundra Music Festival. The brief was to clearly communicate that the event is for the whole family of a national standard, and to attract inter-state visitors. Mandatories also included a guitar, a wave, a sun and a pandanas palm :-)
What we did
Designed an event logo that included the mandatories and then designed and produced posters, hats, t-shirts, a TVC and fully interactive content managed website that allowed users to nominate as volunteers and local artists to upload their music.
OUTCOME
Six Degrees played an important role in launching the festival and placing it firmly on the national event calendar.
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